Iris provides product and marketing teams with analytics tools without any integration



Oribi believes marketing analytics should be technically accessible to everyone.

Companies spend most of their revenue on marketing without sufficient insights to understand its impact on sales. Oribi empowers marketers with actionable data that can be exported to any leading marketing tool. We place advanced analytics into the hands of digital marketing teams to make profitable business decisions without the need for code.

Iris Shoor
Founder & CEO

What are your areas of interest today?

I am interested in remote work and how it will impact organizations, productivity and company culture.

One moment of personal triumph.

I grew my first startup from 0 to 10M active users. It was amazing to actualize my dream and see it being used all over the world.

How did you come up with the idea for Oribi?

I like to replace products that everybody uses but nobody likes. In this case, it’s Google Analytics.

What is your favorite mantra?

Think different.